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Author press kit examples

Eight real press kits. Download any of them.

These author press kit examples were produced by C.S. Lewis & Co. Publicists for nonfiction authors, and each one opens as a PDF.

Last updated: November 2026Published by C.S. Lewis & Co. Publicists

Where can I see an author press kit example?

Right here: C.S. Lewis & Co. Publicists shares eight author press kit samples on its Press Kits page, covering self-help, business, health, nutrition, parenting, and personal finance. They are the firm's own work, shown in the order the firm lists them, not an independent ranking.

What these author press kit examples have in common

Every kit here was built for a campaign, not for display. According to the firm's services page, a C.S. Lewis & Co. Publicists media kit is the reference that producers, journalists, editors, and bloggers use for four things: background material, reviews, story ideas, and interview topics, plus bylined articles. When you open these PDFs, read them with those four jobs in mind.

Notice who the books are for. Most of the titles sit in the subject areas where the firm says it has an established track record: business, careers, work and life, parenting, health, diet and nutrition, self-help, and human potential. Those are subjects where an author can be positioned as an expert who comments on the news, which is exactly what a press kit is meant to set up.

Notice the range of authors, too. Several are physicians (Rallie McAllister, MD and Tel Franklin, MD), one is a PhD (Hamilton Beazley), and others write about money, business, and personality. A press kit for a doctor leans on credentials and health news hooks. A kit for a personal finance book for college students leans on timely, practical angles. Same structure, different emphasis.

How to use an author press kit sample well

  1. Open two or three kits from subjects close to yours.
  2. List which sections they share, and in what order.
  3. Note which story ideas or interview topics feel like they could run this week.
  4. Draft your own sections using the author press kit template, then cut anything a producer would not need.

Another public author press kit, for contrast

Fiction and young adult authors often publish their own kits. The author press kit from Gretchen McNeil, which was not produced by this firm, includes a table of contents, short and full bios, an author Q&A, FAQs, appearances and school visits, and contact links. It also lists her own appearance fees, such as $500 per school in the Los Angeles area, as stated in that kit. That is a useful contrast: an events-heavy author kit versus the media-focused kits above.

Part of our guide to the author press kit.

How we chose

This page lists every press kit that C.S. Lewis & Co. Publicists offers as a download on its own website, in the same order. Each entry gets the same facts: title, subtitle, author, subject area, and the PDF link. Nothing was added, scored, or reordered. This page was written by C.S. Lewis & Co. Publicists, which publishes this site. Read the full methodology.

Questions about press kit examples

More answers on the author press kit FAQ.

What does an author press kit example look like?
The clearest way to see one is to open a real kit. C.S. Lewis & Co. Publicists makes eight PDF press kits available for nonfiction books, including The Entrepreneur Equation by Carol Roth and No Regrets by Hamilton Beazley, PhD. Each one is linked from the examples page of this site. See in FAQ
Where can I find an author press kit sample?
Start with the eight downloadable PDF samples listed on the examples page of this site, produced by C.S. Lewis & Co. Publicists. For an author-built comparison, author Gretchen McNeil posts a public press kit PDF with a short bio, full bio, author Q&A, FAQs, appearances, and contact links. See in FAQ
Is a press kit still useful now that everything is online?
Yes. The kit is what a producer or editor checks before saying yes to an interview, whether they open it as a PDF or read it on a web page. C.S. Lewis & Co. Publicists runs campaigns that bridge classic and new media, sending kits with books and pitching online outlets too. See in FAQ
Do fiction authors need a press kit too?
Most fiction authors benefit from one, because reviewers, bookstores, and event hosts all want a bio, a book summary, and a contact. The subject areas C.S. Lewis & Co. Publicists lists are nonfiction, such as business, health, and self-help, so fiction authors should ask any publicist about genre experience first. See in FAQ
Do I need both a short bio and a long bio?
It helps to have both. A short bio fits an event program or an introduction read on air, while a full bio gives a journalist depth for a feature. The public press kit from author Gretchen McNeil, for example, includes a short bio and a full bio as separate sections. See in FAQ
Should my press kit list speaking or appearance fees?
Only if you want booking inquiries to come straight to you. Some authors do: Gretchen McNeil lists school visit rates in her public press kit, such as $500 per school in the Los Angeles area. Business authors often leave fees out and route speaking inquiries to a publicist or agent. See in FAQ

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Published by C.S. Lewis & Co. Publicists