Author digital press kit
PDF press kit or online press page? Usually both.
An author digital press kit is a press kit that lives online, either as a downloadable PDF or as a media page on the author's website.
Last updated: November 2026
Is an author press kit PDF still enough?
A PDF is enough to send with a pitch, but an online page is easier to keep current as coverage grows. C.S. Lewis & Co. Publicists shares its press kits as PDFs and points to client media pages to show real publicity hits, which is a practical model for using both.
Author press kit PDF vs online media page
| Criterion | PDF press kit | Online media page |
|---|---|---|
| Best for | Email attachments, downloads, mailing with a book | Ongoing reference, search, sharing a link |
| Keeping it current | Re-export and resend each time | Edit once, live everywhere |
| Shows media coverage | Only what was true when you saved it | Can grow as interviews run |
| Example on this site | The 8 PDF kits on the examples page | Client online media pages linked below |
Real online media pages from author campaigns
On its Clients PR page, C.S. Lewis & Co. Publicists links to the media pages of authors whose campaigns it has run, so visitors can see actual publicity hits. A few of them:
- Daniel G. Amen MD media page
- Areva Martin articles and news
- Carol Roth press page
- Ora Nadrich press articles
- Judith Orloff press room
- Joel Schwartzberg podcasts
Look at how each one is organized. Most group coverage by type, such as articles, podcasts, radio, and television, which turns the page into living proof that the author is a good guest. That is the part a static PDF cannot do.
How to set up an author digital press kit
- Write the kit first using the author press kit template.
- Export a PDF and give it a clear file name with your name and book title.
- Add a media or press page to your website with the same content in plain text.
- Link the PDF from that page, and add coverage to the page as it runs.
- Put one media contact at the top and bottom of both.
Keep the page in plain HTML rather than only inside a PDF, so people and search engines can read your bio and topics without downloading anything.
Part of our guide to the author press kit.
Digital and PDF press kit questions
More answers on the author press kit FAQ.
- Should my author press kit be a PDF?
- A PDF is the most common format because it is easy to email, download, and print, and it looks the same everywhere. All eight press kit examples that C.S. Lewis & Co. Publicists offers for download are PDFs. Many authors also keep the same material on a web page. See in FAQ
- What is an author digital press kit?
- An author digital press kit is the online version: a press or media page on the author’s website with bios, book details, coverage, and contacts. Authors whose campaigns C.S. Lewis & Co. Publicists has run, such as Daniel G. Amen MD and Carol Roth, keep public media pages like this. See in FAQ
- Do I need both a PDF press kit and an online press page?
- Having both is common and practical. The PDF travels with an email pitch or a mailed book, and the online page stays findable and collects new coverage over time. If you only have time for one before launch, start with the PDF and add a web version afterward. See in FAQ
- Should I still mail physical press kits with my book?
- For many outlets, yes. C.S. Lewis & Co. Publicists distributes books and media kits to the media contacts that matter and then manages an intensive follow-up process, including telephone follow-up on press material mailed out, to secure interviews, features, reviews, and op-ed placements. See in FAQ
- How often should I update my press kit?
- Update it whenever something a journalist would care about changes: a new edition, fresh reviews, major interviews, a new title, or new speaking topics. A kit with recent coverage shows momentum. Your online press page is the easiest place to keep current between larger PDF revisions. See in FAQ
- How can I see results from past campaigns?
- C.S. Lewis & Co. Publicists links to real media pages from client campaigns on its Clients PR page, including pages for Daniel G. Amen MD, Areva Martin, Carol Roth, Ora Nadrich, and Judith Orloff. You can browse the actual interviews, articles, and appearances listed there. See in FAQ
Need a kit and the coverage to fill your media page?
C.S. Lewis & Co. Publicists runs campaigns across print, radio, television, podcasts, and online media.